Long Post is Loooooong

Alright so this week I am going to be posting my Lani Kai stuff. This was for my GRD 200 Class. We choose a topic out at random and I got "Watersports". Water skiing, Fishing, Surfing....Things of that nature. I was originally going to go with fishing but later decided to go with SURFING! I figured that I could have more fun with that. Next came the name of our business. I wanted to go with something that had some surf lingo or something that had some significance to where my business was based...Hawaii. It came down to two separate names

LANI KAI or HANG TEN

Hang Ten was chosen for obvious reasons. Lani Kai however, is Hawaiian. It means "Heavenly Ocean". When it came down to it I chose the less obvious Lani Kai. Now I had a name and a direction, BUT I still needed a logo. That came next, I wanted to reflect the Hawaiian culture so I started with Hibiscus flowers, Tribal doodles, and animals like sea turtles. I eventually narrowed it down to the two designs here...

I liked the two designs a lot, the one on the left had a cute-ness about it, but the other seemed to evoke that tribal theme that I wanted. I choose the right hand logo because it was more of what I wanted for this business. Then came color choices. I really wanted to have a fun, bright option; a warm, sunset-y option; and an ocean inspired option. Well when it came down to it I eliminated the ocean inspired one because I got feedback that it was looking too feminine. Then, I eliminated the really Bright Yellow, Purple and Red Choice. I thought that the colors were so bright that they would detract some people from comming into the store. That left me with...

THE SUNSET ONE!

And the tag line eludes to the other name choice.

The next thing we had to work on was the Stationary Set. Business Card, Letterhead, and Envelope

This is the business card I came up with. I used the triangle pattern I had created for the turtle to make a edge for the card. I placed the Telephone number, and the other information so it mimicked the angle of the triangles.

The letterhead also has that triangle border on it. and it has the Lani Kai logo in a transparency across the bottom of the page.  I think I could have made the logo light and then made the address on the bottom more organized so that it doesn't look like it was just plopped on.

The envelope also follows that triangle pattern. The full logo is missing though. The envelope was the most annoying part and i think it looks too plain. but to fit USPS regulations most of them have to be rather plain.

This is my Invitation. We had to create an invitation to get people to come to our opening. I made two one to be mailed out to people as sort of a formal invitation, and one that could be similar to a business card.